De Beauty Professional
De Beauty Professional is the trade journal for the industry. Since 2018 BTP has a strategic partnership with Business Content Media, publisher of the journal. By sharing and making knowledge available through an independent and critical trade journal, the industry becomes more professionalized and that is exactly what BTP stands for. The first edition of De Beauty Professional was launched in spring 2018. The editorial mix is independent, but close to the industry which is appreciated by the readers. Independent articles, trade and business subjects, news and trends are part of a readable editorial mix of categories.
De Beauty Professional is closely connected to the industry and the suppliers, but has no problem asking difficult questions. The trade journal has twelve editions per year in a print run of 8.000 copies (±9.000 at trade fair editions). ANBOS also acknowledges the quality of the trade journal and has decided to link this trade journal in 2019 to the membership of the trade association. This means that all 4500 ANBOS members receive this trade journal on a monthly basis. As BTP member you can submit product or company news free of charge for each edition and you will know for sure that this news will reach 8.000 trade professionals. Moreover, attractive advertising rates are applicable and you have the option to have specials made about your company at a special price.